What Is Digital Marketing?
Digital Marketing is such a platform through which we can promote our products and services online. We do not need to go anywhere to advertise our services. In this marketing, there are some digital channels like websites, mobile apps, Social Media (Facebook, Instagram, Twitter, LinkedIn),search engines (google, yandex, yahoo, Bing etc.) Compared to traditional marketing, digital marketing is more target-oriented and manageable. Its main motive is to reach as many people as possible.
There are many ways to do Digital Marketing:
1. SEO (Search Engine Optimization)
2.SEM (Search Engine Marketing)
3. Affiliate Marketing
4. Content Marketing
5. SMM (Social Media Marketing)
6. Email Marketing
7. Pay Per Click (PPC)
Search Engine Optimization-SEO
In Digital Marketing, SEO is a process by which we can optimize our website or any of content in such a way that our website/ content appears on top results on search engines.
- Off- Page SEO
- Image Optimization
- Internal Links
- Meta title
- Meta Description
- Keywords
- Optimizing your website content etc.
2. On-Page SEO
- Creating Backlinks From Other Websites
- Social Sharing
- Influencer Outreach
3. Technical SEO
- Speed of Website
- Secure Connection
- SEO Friendly
- Mobile Friendly
- Sitemap
Search Engine Marketing (SEM)
Search Engine Marketing (SEM)-Search Engine Optimization in digital Marketing through which we do paid promotion of our website and products in search engines
What Does the SEM Do?
SEM means that whenever we search on google, we see some ads on the upper side, they are called google ads. We use these ads on our website. Through this, ads are created which appear specifically for our keywords.
Affiliate Marketing
Affiliate Marketing is a business in which we promote other’s products and if you purchase that product through our link, then we get commission for it.
For Example : If i am Selling product and i tell my friend to become my Affiliate, then i send the link of my product to my friend and then my friend shares it on his website, Instagram, Whatsapp or anywhere else and if a customer purchases from that link, that friend gets a commission. Its conclusion is that i am not making the product, he is just helping us sell the product.
E-Mail Marketing
Email Marketing is a digital marketing technique in which we sell our services, product or offer through our EMail. Its main motive is to improve our relationship with customers, increase our sales or develop loyalty and trust. In normal language it means if we have to send any of our offers or services to people, like any brand goes on sale with 40% discount, we do not tell it to everyone separately, we just send Email to everyone once and from their marketing starts. We use EMail marketing to increase brand awareness, we use it to increase our sales and revenue and engage with people,
Social Media Marketing (SMM)
In this marketing in which we use social media platforms such as Facebook, Youtube, Instagram, linkedin etc. through this media marketing we promote our service, increase brand awareness, connect with the audience, generate leads or sales. Through social media we can make our small business runs to big business. For example, if we have a shoes business then we post good photos and videos of those shoes on our website and that brings traffic too our website.
What are the goals of Social Media marketing?
- Website Traffic- The more people visit our website to see our work, the more traffic we will get
- Brand Awareness- Let More and more people know about our bran
- Customer support- Responding well to customers, answering their queries, taking feedback from them about your website.
- Sales Generation- We generate our sales through social media
- Audience engagement – more and more people interact with us by liking, commenting, following and sharing.